Tuesday

kosher

Coca cola, the conspiracy theory has it, only did "new" coke to distract everybody from their switch from cane sugar to the less expensive corn syrup. Coke's website FAQ sheet has this to say about high fructose corn syrup:
"How can Coca-Cola classic be the original formula when it now contains high fructose corn syrup?
Coca-Cola classic is the original formula. Because there is no noticeable taste difference, bottlers have the option of using either high fructose corn syrup (HFCS), beet sugar or cane sugar, depending on availability and cost."

Well, tonight, because I think everybody is lying to me all the time, I went to Fishman's extremely Jewish grocery and picked up a couple of cases of "kosher for passover" coke. And Coke is lying. The difference is huge. Sugar coke tastes excellent. It's the taste that built the brand.

Just regular kosher isn't the real article when it comes to coke. It has to be kosher for passover. The cans still say high fructose corn syrup, but underneath that you'll see a little black trangle that says "P05 CRC". That means passover '05. CRC beats me. Either it was cheaper to make the stuff without changing the can, or by changing the can too drastically Coke would risk drawing attention to itself. And the more people know about how good "kosher for passover" Coke is, the way Coke is supposed to be, the worse off Coke is. People don't want the second best shit. That's the whole point of drinking Coke instead of Wal-mart cola. And when America's number one brand is being made with second-rate ingredient, what does that say about America's number one brand?

When the passover Coke sale ends, it's gone till next year. And in the meantime, I'm told there's a product called "china cola" made with sugar. I wil be trying that when my stash dwindles. But for now, I am happy to have figured this out. At Fishman's you'll pay $3.69 a six pack, and when that place is out, beats me where you can get it. Happy hunting!

0 Comments:

Post a Comment

<< Home